Sometimes the worst marketing campaigns are simply ones that don't feel true to the company. **Woody Woodpecker. Just be aware of who’s acting on behalf of your company and seek to align yourself with trustworthy partners. Starbucks might not have gotten any flack had they given EMT workers free water, or maybe picking any other word besides collapse would have sufficed. It isn't good for either party when you're promoting, well, underage partying. When customers started to purchase cans and bottles of New Coke they were instantly turned off by how sweet the new brew was. Carrefour's stock hasn't been doing well lately, but marketing professors have certainly enjoyed poking holes in the company's Asian branches over the past few years as the brand has tanked at high speed. It must be shaped like a fruit...preferably from the melon family, but if not I'll take any fruit shape. Tasteless. Many people who were seeing the ad for the first time thought it was current and rekindled the firestorm. **Result: Bob Uecker in the movie Major League famously pipes through the radio microphone 'Juuust a bit outside' on a fastball that flies 20 feet above the catchers head. At least it wasn't. All Rights Reserved, This is a BETA experience. A successful campaign not only captures people’s imagination but has the right strategy to make it stick. This pseudo service announcement/advertisement threw some people off while throwing others in hysterics over Goupon’s brazen attitude toward Tibetan culture. The contest centered on people sending in their "bucket lists" for free electronic prizes. Goal: Create exciting and clever commercial showing durability and moveability of new Type 1 Jeans. **The idea turned into Ms. Favor-Hamilton being chased in the woods by a chainsaw wielding psycho trying to kill her. The Wall Street Journal calls me a top influencer on the web, and Entrepreneur Magazine says I have created one of the 100 most brilliant companies in the world. Every marketer has made a few grammar gaffes along the way, and the occasional slip-up is forgivable. Despite that last statistic being made up, the advertisements were pulled. **Certainly making the list for annoying songs in a commercial, on top of that, clever in this case turns out to be just plain confusing that includes a person riding on top of a moving vehicle. While Pepsi played smart with ad campaigns like the Pepsi Challenge in 1975, Coke only succeeded in demonstrating how confused they were. We've gathered together the most memorable marketing flops, follies and faux pas! Please. var a = new Array('com','mark','@ez', 'hello','eting. Rather than deciding on what their customers were thirsting for through expensive market research surveys, Jones Soda decided to find drink flavors at an unconventional location: farms. I cover entrepreneurship, conversion optimization, marketing and sales, Francisco, California. Goal: Fight back against negative advertising directed their way by Miller Brewing Company claiming Budweiser had no taste. After Tylenol public relations and corporate execs were finished pinching themselves to make sure it wasn't a horrible nightmare, the company bounced back putting on a clinic of how to react to worst case scenarios in business. I'm here to point out the valuable lessons in these content mistakes so you don't follow suit. 1. Poor preparation, missing an important detail, or completely offend a certain segment of the audience. You will discover several bad UX design examples throughout this article. It should have a 5 star safety ratings. There is always a little thrill when reading about another company's branding failures. 'Don't give up, don't ever give up.' **The only type of change Coke drinkers like is the kind in their pockets. (Practically every time you “like” a TV show, article, or a meme on Facebook, you are participating in an IMC effort!) Start with a solid strategy. Sometimes the worst marketing campaigns are … Yet even to this day I get off-the-wall questions and comments that show a lack of understanding about Twitter’s hashtags. There was just one problem: The citizens of Adelaide, to a T, hated the redesign and new logo. If you’re offering an incentive to your customers, set reasonable boundaries so both sides can benefit, but make sure you’re prepared to deliver on your promises. Instead of offering the golden ticket of airline passes, American could have simply doubled frequent flyer miles or offered more sustainable incentives for their loyalty programs.